Strategy of Knowledge and Outreach!

"People don't care how much you know until they know how much you care" - Dr John C Maxwell

The last week has brought me to pay a fresh attention to this quote by Dr John C Maxwell from his recent teachings on transformations to change your world. For the few who may not know, John Maxwell is a No. 1 New York Times bestselling author, coach and speaker who has sold more than 24 million books in 50 languages. He has been identified as the most popular leadership expert in the world.

The big idea I hope to share is that seeking to add value to others needs to be a far greater focus for us than the usual and valid pursuit of knowledge and expertise.

Let us look how this applies to us and our attempt to unravel market strategy and opportunity? Well, our hunger for growth & influence leads us to prioritise greater knowledge influence and skills. This can easily push us to seek a degree than a diligence for what is of greater value. Degrees do matter and yet not as much as the learning that happened with or without a degree.

Additionally, the environment can often bring a belief that opportunities will open only because of our expertise and wisdom. This leads us to think of our experience and qualification as a visa or entry permit into the land of opportunity. Skills are important and yet a part of the toolkit we need. May we know that as we seek opportunities from others to be a catalyst to our growth it is quite easy to forget what we bring to the table in the first place. The question is that in our pitch, where is the spotlight – on us, or on our audience?

So, let's put this into a coherent action plan that works.

1. Will I step back and reflect first on what is it that brings me significance and satisfaction if I knew for sure that nobody was watching? This is key to coalesce our core motivations and propel us from the inside out.

2. Let me prioritise enhancing my otherness quotient. Even as we have evolved from IQ to EQ and SQ, the timeless success to any sales pitch is the gain to the customer. Beyond a sale perspective, would we shine the light on others as a core value?

3. May I ask myself and my peers, how do others gain from who I am and what I bring to the table? Am I not the real “product” being pitched?

4. I need to gain clarity on how my product or service enhances the consumer I look to reach. This week I heard a mentor mention the word “prosumer” related to both product manufacturing (or service providing) with the consumer identity.

Closing with Dr John C Maxwell’s nugget of wisdom, would we give ourselves permission to care and therefore to know?

Oh, and before I forget...

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